Retail and consumer goods
Retail and CPG

Head office adoption numbers flatter the whole company

The people closest to the AI programme are the least representative of it.

4 min read

Proximity bias in the data

Teams sitting near the programme hear about every release, attend the demos and get support in minutes. Field teams get an email.

Averaging the two populations produces a number that describes neither.

Split the report

Report head office, field and frontline separately from the first cycle. The gap is the finding.

Then design for the harder one

A rollout that works on a shared store device during a busy shift will also work at head office. The reverse is never true.