Professional services
Answering the client's AI question with evidence
Clients have stopped asking whether you use AI and started asking how well.
4 min read
The question has changed
Two years ago a paragraph about your AI tooling was enough. Now buyers ask how your teams use it and what it means for their fees.
Tool names do not answer that question.
What a credible answer looks like
A readiness distribution across the practice serving the client, with a trend over two cycles, is specific, verifiable and rare.
It reframes the conversation from marketing to measurement.
Keep it honest
Report the weak dimension as well as the strong one and say what you are doing about it. Buyers can tell the difference.